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User Experience – The Importance of Research

from on 28.01.2016

User experience has become a hot topic in product design, and most companies have started to understand it’s value. An essential, but often missed, part of creating a good user experience strategy is to involve users early in the design process. A common misconception is to believe that having conversations and workshops together with the customer and key stakeholders (with great insights into the target user groups) is enough to Continue reading