Latest articles tagged Data Analytics:

Guiding Business Innovation using Big Data and Data Analytics (Part 4)

from on 01.04.2015
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Business innovation in many of Sawhney et al’s innovation dimensions requires a thorough understanding of a number of different concerns:  Where are new customer segments? What do customers in these segments really want that a firm could provide? How can the firm extract more value from existing customer relationships? Where is the unmet demand that a new or existing product or service could meet? Where is the right market for Continue reading